in this post, i, the client and lord of advertising agencies will define what is a marketing campaign.
simply put, a marketing a campaign is any effort that i so desire.
is everyone clear on this? the operative word is not effort but desire. if i desire a lobster dinner in the guise of reviewing what the competition is doing, that is marketing campaign. if i desire that we reheat the leftovers from last year's plans so that i can berate the agency and power trip on my staff if sales continue to dip, that is a marketing campaign. if i desire a discount from the meager agency commission, that is a marketing campaign. and there better be efforts so that these desires will come into fruition.
the following are particular marketing campaigns i am most proud of:
• getting a free membership into one of the most exclusive country clubs at the expense of my slaves, the ad agency
• being able to travel to another country through a promo - the first prize was a trip for two, and being the client, i also went with the winner
• getting a boxed set of jethro tull by demanding from the junior account executive that this is what i want for christmas, aside from a dinner at a five star hotel
• hiding millions in profit from the government by making the ad agency finance slaves bill me through a bogus firm and then declaring bankruptcy at the end of the fiscal year.
there are many other marketing campaigns that i have done, but these are the ones that really stand out. seriously now, what is the launch of the iPhone compared to scamming the government?
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