the logo

today i am going to talk about what campaign and imaging is all about. the almighty logo. if my drinking buddy jesus has his halo, i have the logo. look it up before you laugh, you ignorant agency cavemen: the scripture says, "in the beginning was the word...". the word "word" is the greek word for "word" which is logos. dumwit, fuckshit. i know these things because i am the client.

more than anything else, the logo is what reminds me that the ad agency is my bitch. and every time i want to make it chase its tail, i just say, "make the goddamn logo bigger." this request is sure to give the art director an extra pimple. or, if we are doing a tv ad, i can always see the producer roll his eyes through the eye behind my head. i can even hear the silent giggles of junior AEs, the ones i am going to punish with ridiculous demands that will deprive them of precious weekends.

a bit sadistic you might say. but this is what the masochists at the agency really wants.

here's proof that my bitch loves any form of logo, sometimes even more than i do: when i walk in their lobby, holy jesus, their logos are big. plural, take note. it is a bit scary. even their fact books have logos. and when i visit their website, the landing page alone has - gasp - three logos. powerpoint templates? you bet, there's a logo on every fucking slide! yes, i count them all, the way i count my logos in every ad. and fuss about its size. (don't be a wiseass - for radio commercials, i make it a point to hear my brand at the first 5 seconds even if it's a 15 seconder or else...)

the lesson here is that as a client, one must always demand for logo revisions. bigger and more is always better.