Friday, May 9, 2008

structure: the marketing team

i was thinking of doing a post about one of my suppliers - the advertising agency - my slaves really, but i thought i should introduce first the structure of my marketing team. this blog is after all, about me, the client.

basically, i am the top dog. this means that it is my signature that makes things move. from creating campaigns to cheating the government. i am the big shot who occupies the corner office. i am the bad ass with the bloated salary.

under me is a vice president for marketing. she thinks she's intelligent. i let her think that she's intelligent. specially when we are in bed. i even give her the illusion that there are some things that she can make a decision on, things that she can make a call on. but i always shame her every single time she does that. not intelligent, i tell you.

under her are the brand managers. these are young, driven, ambitious marketing graduates into their 6 or so years in the firm, raising their own little babies. i make it clear that there's not a single decision they have to make. they are brand managers by title only. i don't even give them the illusion that that they can think. anyone voicing their dissent is fired, on the spot.

under the brand managers are management trainees. these are also marketing graduates but are very young and very impressionable. i always corrupt their minds early. i never fail to train them that they have no opinion at all unless it is demanding something unreasonable from the ad agency, our slaves. that's right, as early as day one, my staff already knows that the agency is nothing but a supplier.

we're lean, we're mean. and under my baton, we make slaves out of our suppliers.

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